Eric Jones

By Eric P. Jones Every few months, someone tells me they're going to launch an MVNO. They've seen the market opportunity — a share of the $80+ billion U.S. wireless market. They understand the basic model: buy wholesale network access, sell retail plans, keep the margin.

There are plenty of places to read about telecom. Industry conferences produce decks. Vendors produce whitepapers. Trade publications produce news. What I’ve never seen enough of is the perspective from inside the operator’s seat — the actual operational reality of running an MVNO, building a wholesale carrier deal, deciding